If you currently reside in Dubai and are an owner of a website, incorporating SEO must be done with the objective of gaining the attention of visitors from your local area as well as worldwide. Using an SEO specialist is imperative, as you cannot rely on your own efforts in this regard, especially if you want to be successful. SEO is an involved process—one that necessitates that the digital marketing agency you use be well-versed in what Google wants and is up-to-date on current SEO practices.
Choose an Agency That Is Knowledgeable
Any business owner or professional marketer knows why search engine optimization (SEO) is crucial to the growth of his or her online business, whether the business is in Dubai or elsewhere in the world. The field continues to change and evolve with each passing year. Therefore, it is critical that you retain the services of an SEO Company in Dubai that understands everything there is to know about SEO as well as online strategies.
Because SEO continues to evolve online, you may not be able to keep up with all the current changes if you try to practice SEO on your website yourself. You need the time to concentrate on the core business activities of your company. For example, many business people believe that PageRank is considered one of the top criteria with respect to search engine indexing. However, that particular criterion is not weighted as heavily by Google. Because of the selling of links, that criterion is not considered as significant to SEO.
Some Important News about Content
Also, while content is thought to be king, it does not reign supreme without the proper amount of promotion factored into the mix. The content should be relevant to the site and should be targeted to the people who visit your site as well. Otherwise, you defeat the whole purpose of adding content in the first place.
With that being said, you should be aware that social media is indeed important and does have a decided impact on SEO. While social comments are not indexed by the search engines, the presence of the comments provides a way to feature your brand and business to a larger audience. Engagement assists in building your reputation as a businessperson and also provides an ongoing cycle of activity on the pages of your site.
A Mobile-friendly Site
You also have to consider mobile search optimisation as well. Currently, there are about 3 billion mobile broadband subscribers around the world. Therefore, you not only need to practice good SEO,but you also need a website that is mobile-friendly. You may have a searchable website, but if it is hard to navigate on a mobile phone, you need to rethink your online marketing strategy.
The ROI Says It All
Think also about your return on investment. If you use a digital marketer who is assisting you in making more money online, then your keyword rankings, while important, pales in comparison to the amount of money you have made in the meantime.