If one ponders upon the oldest brand names in the country, one of the first few that come to mind include Tata. The umbrella group has had a century long presence in the country which is growing stronger even today. Tata brand is a popular choice for products ranging from salt to vehicles. The name has permeated every aspect of our lives. Therefore when it launched its first residential housing projects, the reception was positive and exciting!
The Brand Value
There is no doubt that brand Tata is among the most formidable brand names in India and abroad. There is a sense of reliability where all Tata products are concerned. The success of the umbrella group in numerous business sectors is evident of its focus on quality and consumer satisfaction.
The Tata Housing Company launched its first residential projects in collaboration with housing.com in November 2014. Housing.com-for its part- introduced its ‘Slice View’ tool; which allows the end users to explore a virtual model of the finished project. This tool helps ‘slice’ through the building design, isolate a floor and then isolate an apartment for closer scrutiny. One can book the apartment from within the apartment view.
The project has been received with considerable success. Tata Value Homes is a wholly owned subsidiary of the Tata Housing Group and all the affordable homes were conceived and are being developed by this company. It has utilized the most modern methods of designing homes. The best architectural firms from around the globe have been given the task to design the houses. Green architectural techniques have been utilized wherever feasible. The end results are homes which not only are available at economical prices but also offer a green, sustainable lifestyle. This is what has made the affordable homes of Tata so successful.
Spreading out the Business
In the second stage of its project launch, Tata Housing is focussing on both prime territories as well as tier I cities. The company has announced one of its prime launches in Gurgaon. The project named Tata Primanti is being developed over an area of 36 acres. There are-however- only 1101 units being offered in this expansive area. The USP of this project is open space. The builders have committed on keeping an open air area of approximately 28 acres! This area would have lawns and other open air features which would be resplendent with greenery. The units within the project are also expansive. The smallest of them have a floor area of more than 2000 square feet. Whereas the largest of them all is spread over an area of 8500 square feet! This “spread” of offerings makes Tata Primanti one of the most luxurious projects in Gurgaon as well as India.
However Tata Housing has not stopped at offering luxury properties in prime cities. After the obvious offerings of affordable homes and luxury accommodations in prime territories, the company has also decided to create a footprint in tier 1 cities. for starters, it is developing Tata Amantra in Kalyan West and Tata Adriana in Bhubaneshwar. Tata Amantra benefits from its vicinity of Mumbai and offers accommodations of standard designs.
To learn more about the numerous projects being offered by the house of Tata, one should log into the housing.com portal and explore via the ‘New Projects’ section.