Celebrities make it to the big screen through initially and mainly managing their reputation, brand, and publicity. Keeping these three ingredients consistently in check creates an impressive celebrity profile. Being a public figure means having thousands of eyes focused on every move a celebrity makes. A statement or movement done in public could be lost in translation considerably affecting their profiles. Nowadays, managing celebrity profile happens mostly and mainly online since most people now consume content on the internet. That’s why every celebrity needs a way to maintain their social presence, and this is where SEO or search engine optimization comes in. However, not all stars can do this alone, and they need a team like seo marketing company New York to help manage their social image. So how do celebrities and their organizations use SEO to control their status? Here are the ways how celebrities use SEO.
To Target Their Niche Or Market
Where would stars be without their fans and supporters? Celebrities know the importance of a fan base because without it discussions and conversations online about them will not exist. Using SEO to create content that is appealing and attractive to users close to their target market would make their network grow and expand online. As social influencers, celebrities touch on subjects and interests outside of acting, and it could be their other talents, their business, or their social advocacy. Whichever it may be, reconnecting it with their market is vital through SEO, so they gain an audience on whatever subject, event or interest they involve themselves with. Audience research on keywords and interest play a massive part in SEO, these data are essential to bridge or connect celebrity content and user search results.
To Create The Social Media Presence
Social media is where different target market or interest groups thrive. They form groups and fan pages that contribute to discussions and conversations about various interests, celebrities, and almost everything under the sun. Aside from using this to connect and interact with their fans, this could be a place where they can strengthen presence or exposure. Facebook, Twitter, and Instagram have stepped up and developed their search option and also deliver different search results according to their system’s algorithm. Although these social media platforms differ from Google’s search results algorithm, they also provide users with the next thing they might like or be interested in through their feed. For example, Instagram gives you a variety of results or posts after you search for a particular keyword, so it somehow serves as a search engine on its own. That is why celebrities make sure they update and post creative, sometimes controversial, content in their social media.
Overall, these two points boil down to one primary goal that is to manage reputation online. SEO becomes even more critical for celebrities during these times because their fans and target market thrive online; they consume, give feedback, and start discussions through this medium. Although it may seem challenging to cover the parts of the internet where celebrity presence is needed, thorough SEO research is all it takes. Also, with a little help from an SEO team of course.