Some exhibitors really seem to get it right while others struggle to create the same amount of impact from trade shows and exhibitions. It’s all about maximizing crowd impact and getting a good ROI. So what’s the secret? How can you transform your trade booth stand and with it your whole corporate presence from being part of the wallpaper to creating a real buzz and impact?
Does Size Matter?
The answer to this is a positive yes and no! Many organizations mistakenly assume that bigger is always better but this is not necessarily the case. Instead of focusing on the biggest trade stand booth think about the individual needs of your business and the best methods of meeting those needs. Relatively small spaces which utilize well thought out and designed pop up display booths can make an incredibly big impact. Utilizing visually compelling shapes, bold colors and unique designs can do far more to captivate your audience than an enormous boring trade show booth. Check out the choices at The Display Outlet and see how you can bring a relatively small space to life at a trade show.
Choose Your Sales Team Well
A trade show or exhibition is no place for newcomers – these events really do warrant the full attention of your best sales people. Your sales team must be well trained and prepared in all aspects of your business and your products. They must also have a good method of managing and organizing leads so that they can be followed up quickly and efficiently within a couple of days of the initial contact.
Deciding Upon A Focal Point
The focal point of your trade show booth must be your brand identity. This is the single most important message to be conveyed to the attendees at any trade show. Be sure to send out the right message with your brand. You need to make it look professional, long term, dependable and sustainable. This is something which deserves special attention from your whole design team, any passersby must instantly recognize the brand – who you are as a business and what your business does.
Choosing Your Graphics
Well chosen graphics are the next most important thing after brand image. If your graphics are too cluttered it can detract from the impact of your brand and look unprofessional and disorganized. It’s a much better idea to choose just a single large image and perhaps a couple of smaller ones for use on the majority of your stand. Be sparing with your words too – anywhere between five and twenty words should suffice dependent upon the size of the display. Your banners and displays are there only to attract the attention of passersby – leave it to your staff to fill in the rest of the finer details.
Other Marketing Materials
Attracting potential customers to your stand is one thing – you then need to make an impression and give them something to take away which will help to enhance your corporate image and help them to remember you. Make sure that you have plenty of printed materials available – leaflets and flyers, business cards, promotional catalogs and more. It is also a great idea to have a selection of free promotional giveaways. Make sure that these are relevant to your brand and will be useful to the recipient. That’s why so many people plump for items like promotional pens and calendars when they are thinking about their marketing giveaways – things which can be seen or used every day which keep your brand and / or logo in full view the whole year through.